The Samaranch Memorial Museum Cultural and Art Space, located in the Tianjin Health Industry International Cooperation Demonstration Zone, was recently unveiled.
The Samaranch Memorial Museum Cultural and Art Space is unveiled in Jinghai district. [Photo/WeChat account: Media Convergence of Jinghai District]
The Silk Road was an ancient trade route that connected the continents of Asia and Europe, promoting friendly exchanges and cultural communication between China and numerous Asian and European countries. As an opportunity to promote the historical value of the Silk Road, the Samaranch Memorial Museum Cultural and Art Space was launched with the aim of inheriting the commercial civilization of the Silk Road and telling compelling stories to the world.
The Samaranch Memorial Museum Cultural and Art Space [Photo/WeChat account: Media Convergence of Jinghai District]
The Samaranch Memorial Museum Cultural and Art Space adopts a combination model of "sports + culture + art + business". It integrates sports cultural forms with elements of the Silk Road, conveys commodity art and culture, and provides visitors with a unique and immersive viewing experience and diverse interactive installations.
While admiring the cultural and creative products, visitors can also learn more about the commercial culture and historical stories that occurred along the Silk Road.
The Samaranch Memorial Museum Cultural and Art Space [Photo/WeChat account: Media Convergence of Jinghai District]
Since its opening, the Samaranch Memorial has promoted the inheritance of traditional culture and the innovation of modern culture, so as to promote exchanges between China and the international community in sports, culture, and art, and establish a link for international Olympic cultural and educational exchanges and cooperation.